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The term supermodel, coined in the 1980s,[1] refers to a highly-paid élite fashion model who usually has a worldwide reputation and often a background in haute couture and commercial modeling.[2] The term took hold in the popular culture of the 1980s and 1990s. Supermodels usually work for top fashion designers and labels. They have multi-million dollar contracts, endorsements and campaigns. They have branded themselves as household names and worldwide recognition is associated with their modeling careers.[3][4][5][6] They have been on the covers of various magazines. Claudia Schiffer stated, "In order to become a supermodel one must be on all the covers all over the world at the same time so that people can recognise the girls."[7][8] First-name recognition is a solid indication of supermodel status in the fashion industry.[9] wiki